Data-Driven Advertising

Deliver the messages your future clients and customers want to see while they visit websites around the world to read about news, sports, fashion, entertainment and more. Deliver the right message to the right audience through highly targeted digital advertising! 

What is Data-Driven Advertising?

 Data-driven advertising means using automation, AI, and machines to mechanize and scale the delivery of communications or messages to customers on a 1-to-1 level. It takes into account all of the data you have about customer behaviour and applies it to more meaningful interactions.

Benefits of Data-Driven Advertising

Reduce Costs and Risks With Predictive Advertising 

Predictive analytics involves using data, AI, and statistical algorithms to predict outcomes and
outcomes and consumer responses. With predictive analytics, you can develop accurate and
targeted marketing strategies based on insights gained from past campaign performance.
Essentially, predictive advertising can help you fully utilize data sets to drive business decisions
that reduce costs and risks.

Strengthen Emotional Connections With Your Audience 

With data-driven advertising, you can gain more insights into how buyers engage with your brand.  

More Efficient Media Buying Strategy 

Data Analytics provides valuable insight into your prospects' spending habits, demographics, behaviours,
passions, and more. Data removes all of the guesswork so you can build a media buying strategy based
on what works and avoid what doesn't.


What is Remarketing/Retargeting

Remarketing, also known as retargeting, is a very common and popular form of digital marketing
in which marketers serve ads to users who have visited their website, or a specific web page, and
who have or have not taken a specific action. It’s an effective way to target people who have already
shown some interest in your business or brand.

Benefits of Remarketing

Users based on products or services they viewed on your website.  Your website may be attracting lots of traffic, but the fact is, the average conversion rate for first-time visitors is low.
On e-commerce sites, a ‘good’ conversion rate is only around 2.5% to 3%. What does this mean? Most traffic does not equate to sales.

Remarketing is your best option to capitalize on all that potential in your traffic.  Targeting people who have already shown an interest in your business is one of the most effective ways to remind them to come back to your site.

Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce.

  • Capitalize on lost website traffic.
  • Target people who have already visited your site and shown interest in your offering.
  • Target audiences who are more likely to convert.
  • Keep your brand at top of your mind by strategically showing ads to interested audiences.
  • Comes in many ad formats, including display ad, search RLSA, dynamic carousel and more.
  • For e-commerce – dynamic retargeting enables marketers to serve personalized ads for different.