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SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving
your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people
search for: Products you sell, Services you provide, and Information on topics in which you have the expertise
and or/experience. The better visibility your pages have in search results, the more likely you are to be found and
clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will
become customers, clients or an audience that keeps coming back.
Top positions on the search engine result pages
receive a majority of the impressions and clicks,
so ranking in these top positions can result in
significant traffic increases for your website.
SEO also focuses on creating informative and
keyword-relevant title tags and meta descriptions
which show up on the result pages. Having
optimized tags and descriptions helps to increase
the click-through rate, which also promotes
increases in qualified web traffic.
SEO provides trackable and quantifiable results,
regardless of whether you are an e-commerce or
non-e-commerce site so there are no qualms when
it comes to ROI. SEO agencies are able to track nearly
every aspect of their SEO strategy, like increases in
rankings, traffic, and conversions, comprehensive
analytics to provide the ability to drill down at a
granular level and demographic information and
other engagement metrics for individuals who have
interacted with your website, E-commerce sites, SEO
agencies can see which paths users take in order to
complete a sale, all the way down to which keywords
they used to search for you.
SEO is one of the most cost-effective marketing
strategies because it targets users who are
actively looking for your products and services
online. SEO's inbound nature helps businesses
save money as opposed to outbound strategy
like SEO, since SEO also targets users who are
actively searching for products and services like
yours, the traffic resulting from SEO is more
qualified than many other marketing strategies
resulting in cost-saving in companies.
In an effort to make your website easier to navigate
for search engines, SEO helps to make your
website more navigable for users as well. SEO
consists of rearranging the site's architecture and
links to make pages within the website easier to find
and navigate. This not only makes it easier for search
engine to crawl your site and find pages but also
makes it easier for users to find information on your
website as well.
Since top position ranking results in significant
impressions, having your website in these top
position on the result pages translates to more
exposure for your website. Plus, being on the
first page for your targeted keywords not only
helps users to associate your brand with those
keywords, but it instills trust since companies
on the first page are generally perceived to be
more trustworthy. The more your pages and
content rank in high position in search engines,
the more chances you have for users to see your
content and associate with your brand.
SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.”
There are two kinds of SEO:
1. On Page: On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and soon.
2. Off-page: On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and soon.
SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.
SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.
We’d love to create a tailor-made solution to grow your company!