What are SEO and SEM?

For most businesses, there are few better ways to reach consumers than by way of search. Research shows that four out of five consumers use search engines to find local businesses, and people who seek out local businesses on search engines are more likely to become customers. But there is more than one way for […]

How Does Programmatic Ad buying Work?

Programmatic Ad buying is a lot like buying stocks from the Toronto Stock Exchange – at warp speed!!! When a person wishes to buy stocks, they can’t just wander onto the trading floor at the TSE, put their hand up and have someone bring them a bunch of shares. Conversely, a company owner can’t amble […]

What is Programmatic Advertising?

To truly understand programmatic advertising, it’s helpful to refer to the ‘history’ of ad buying.  I had been in the Advertising Industry for about 6 or 7 years when I discovered the award-winning TV series Mad Men. The show centered on the fictional Madison Avenue ad agency, Sterling Cooper. This is a great scene in […]